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Want to Learn How to Sell Comfort?

The Key to successful selling in the HVAC industry? Shut Up and Listen…Don’t Tell and Sell. 

What is Gross Margin?
 What is gross margin?  How high should it be?  What can you do if it isn't high enouigh?

Brief Bios

Wayne Bush started in the HVAC business in Phoenix in1942, when he was 16 years old.  He took a brief hiatus from the sheet metal trade when he became a gunner’s mate on a PT boat, stationed in the South Pacific during WWII.  After the war, he returned to Arizona and went to work for Goettl Air Conditioning where, for the most part, he worked until his retirement in 1987.   Upon his retirement, he bought the mostly retail parts department from Goettl Air Conditioning where, due to his extensive knowledge of Goettl products, contractors began beating a path to his door. Today, Wayne’s time is spent mostly visiting family and taking care of his dog J. R.

Greg Bush, a native of Arizona, grew up in the HVAC business working for Goettl Air Conditioning while attending college at Arizona State University.  Much to the surprise of his friends and family, Greg received a BS in Marketing in 1980 and began working as a sales representative for a Phoenix based evaporative cooler parts manufacturer.  In 1985 he went to work for Buche and Associates as a manufacturer’s representative, selling to HVAC wholesalers in the west.  Greg joined Bush Supply in 1992 and serves as the company president.  

David Bush
, also a native of Phoenix, began his career in the HVAC industry in 1978.  After graduating from Alhambra High School, he began working for Chas Roberts in various positions.  David entered the Sheet Metal Apprenticeship program, graduating in 1985 while working for Goettl Air Conditioning.  David has solid sheet metal experience in both residential and commercial.  With a solid field background, David joined Wayne at Bush Supply in 1988.  

Rob Ford
began his career in the HVAC industry just out of high school in 1986, working for Goettl Air Conditioning.  Rob began working for Bush Supply in 1988 packing cooler pad frames, pulling orders, stocking shelves…you name it-- he did it.  Ultimately, Rob began fabricating sheet metal and learned his trade old-school, before the Plasma Machine.  Today, Rob manages the sheet metal manufacturing side of Bush Supply.  Because of his varied background, Rob has become an integral part of our customer’s businesses as well.  


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